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/ Affordable AI CRM · Compatible with Ln2CRM

A familiar CRM
that does the busywork for you.

crm2crm gives you the standard sales-CRM feature set — pipelines, deals, contacts, activities, custom fields, analytics — plus AI lead scoring, web research, inbox triage and a Claude Desktop integration via MCP. Bring your own LLM key, pay the provider directly, no markup.

Open crm2crm → See pricing
AI scoring · research · inbox triage Talk to your CRM from Claude Desktop (MCP) Couple-clicks Pipedrive™ migration 1 free seat with Ln2CRM Pro & Enterprise

Coming from Pipedrive™? Bring everything in a couple of clicks.

Migrate pipelines, stages, custom field schemas, persons, organizations, deals (even with current stages), tasks, notes, and activities. Test mode previews the import on the 10 latest deals first.

Start migrating
/ What's inside

Everything a sales team actually uses.

No "starter" trap — every workspace gets the full feature set on day one.

📋

Pipelines & stages

Up to 15 pipelines per workspace (5 on Starter, 10 on Extended), 20 stages each. Drag-and-drop Kanban, weighted value per stage, rotting-deal detection.

👤

Persons & organizations

Multi-email, multi-phone, multi-messenger per contact. Person→organization hierarchy with owner assignment.

💼

Deals

Value, currency, probability, weighted value, expected close date. Won/lost time tracking, stage history, related persons and organization.

📞

Activities & notes

Calls, emails, tasks, meetings, deadlines — plus pinnable notes attached to a deal, person, or organization. All auto-logged to the entity timeline.

🧩

Familiar field model

Define your own fields per entity type — text, number, date, enum, multi-select. The schema is structured the same way you're used to from other CRMs, so migration drops in cleanly.

📜

History timeline

Every stage change, owner change, field update, note, and activity gets auto-logged. Per-entity timeline answers "what happened here last".

📧

Email capture (Smart BCC)

BCC a unique drop address — outbound mail auto-attaches to the matching contact's history. Works with any email provider, no OAuth screens, no “unverified publisher” warnings.

📥

Threaded email cards

Collapsed: subject + From→To + 1-line preview. Expand for full body, quoted-reply detection (EN + RU), and lazy-loaded thread siblings within 90 days.

/ Analytics

Reports that match how you already think about your funnel.

Standard sales metrics with the names you'd expect — no relearning required.

📊

Stage conversion

How many deals move from each stage to the next. Spot the leaky funnel step in seconds.

⏱️

Velocity

Average days from deal creation to "won". Plus per-stage dwell time so you know where deals stall.

🥀

Rotting deals

Deals in a stage longer than its rotten-day threshold. Surfaced as a dedicated list so they don't drift forever.

📈

Won over time

Daily/weekly/monthly chart of closed-won deals. Filter by user or pipeline.

💲

Average deal size

By month, pipeline, owner, or source. Spot drift in deal economics before it becomes a quarter-end surprise.

✅

Activity completion

Per-user completion rate by activity type. Coaching data without the awkward spreadsheet.

🔥

Deal Warmth report

Weekly snapshot of every open deal's score with week-over-week trend arrows. Spot cooling deals before they go silent.

/ AI features

AI that actually does sales work.

Bring your own LLM key — OpenAI, Anthropic, or Groq — or let the workspace admin share one. No vendor lock-in, no markups, no rate-limit surprises.

🎯

Lead Scoring

Deterministic 0–100 scoring against a workspace rubric (ICP fit, timing & intent, reachability, red flags). Math runs in Python — the LLM only writes the human-readable reason, so scores are reproducible and audit-friendly.

🧠

AI Overview

One-click summary on any Person, Deal, or Organization: deal review, company review, and recent news with publication dates. Cached 24h per entity so re-clicks are free.

🔎

Research Agent

Click "Research" on a person — the agent searches the web (funding, hiring, recent news, growth signals), summarises into a 4-bullet note, and saves it back to the contact. Off-topic detection prevents noise.

📨

Inbox Triage

Every inbound email gets an intent / urgency / suggested-action pill. Cheap heuristics filter no-reply & marketing noise without burning tokens; the LLM only handles real conversations. Filter the inbox by urgency or "stalled" (sender awaiting reply).

⚙️

Competitor & red-flag detection

Configure competitor keywords once — leads working at competitors get capped at score ≤ 30 regardless of other signals. Built-in heuristics catch job-seekers ("open to work"), freelancers, and entry-level titles automatically.

🔑

Bring your own LLM key

Personal key wins over workspace-shared key. OpenAI, Anthropic, or Groq. Keys are AES-GCM encrypted at rest, never logged.

/ Integrations

Integrations.

crm2crm reaches into the tools you already use, so context lives next to the deal — not in a different tab.

LinkedIn sync (via Ln2CRM) Push profiles into crm2crm right from the LinkedIn sidebar. Match-first deduplication so you never create the same contact twice.
Smart BCC (any email client) BCC a unique drop address on outbound mail — the message lands as an Activity on the matching contact. Works with any email client or provider. No OAuth, no verification screens.
Microsoft Outlook (OAuth) One-click connect; pulls Outlook email threads onto each contact's profile. Conversation history per person without manual logging.
Contact enrichment FullEnrich integration: find verified work emails & phone numbers on demand from a LinkedIn URL or person+company. Per-key credits visible in settings.
LLM providers (BYO key) OpenAI, Anthropic, or Groq. Personal keys override workspace-shared admin keys. Used by Lead Scoring, AI Overview, Research Agent, and Inbox Triage.
API keys (REST & MCP) One key, two surfaces. Use it from your scripts via REST, or paste it into Claude Desktop's MCP config to talk to your CRM in plain English (28 read & write tools).
Pipedrive import Couple-clicks migration: pipelines, custom fields, persons, organizations, deals, notes, activities. Re-runs upsert instead of duplicating.
CSV import Bulk-import contacts / organizations / deals from any source via mapped CSV. Preview the field mapping before commit.
Webhooks for inbound mail Postfix-backed inbound pipeline on EU infrastructure. HMAC-signed, rate-limited, dedup by message-id.
/ Why crm2crm over Pipedrive

Same model. AI built-in. Smaller bill.

The fields are identical, the workflow is what your team already knows — but the AI work that used to be a paid add-on (or didn't exist anywhere) ships in the box, and the bill is gone.

Pipedrive Professional crm2crm (with Ln2CRM Pro)
CRM seat cost $49 / user / month Included free
Pipelines, stages, deals, custom fields ✓ ✓ (1:1 field model)
Couple-clicks Pipedrive™ migration — Pipelines · fields · persons · orgs · deals · notes · activities
LinkedIn capture Requires Sales Navigator add-on Built-in via Ln2CRM extension
Smart BCC email capture (no OAuth) — BCC a drop address, message lands on the contact
AI lead scoring & explanations Add-on (extra per-user fee) Built-in · BYO LLM key, no markup
AI Overview on Person / Deal / Org — Deal review · company review · recent news
AI research on a contact — One-click web research → note
Inbox triage (intent / urgency / stalled) — Auto-tags every inbound email
Deal Warmth report — Weekly snapshot + week-over-week trend
Claude Desktop / MCP integration — 28 tools — talk to your CRM in plain English
/ Pricing

Plans for every team size.

All paid prices below are per user / month. Ln2CRM Pro & Enterprise plans include 1 free seat in crm2crm — activate it from your Ln2CRM account.

Free

$0 / user / month
Try everything, no card needed.
  • Contacts / companies / deals: 300 each
  • Pipelines: 1
  • Storage: 100 MB / user
Start Free

Starter

$6 / user / month
1 free seat with Ln2CRM Pro.
  • Contacts / companies / deals: 5 000 each
  • Pipelines: 5
  • Seats: up to 5
  • Custom fields: 5 Summary + 5 Details + 10 Custom per entity
  • Storage: 1 000 MB / user
Get with Ln2CRM Pro

Extended

$10 / user / month
Double the Starter, unlimited seats.
  • Contacts / companies / deals: 10 000 each
  • Pipelines: 10
  • Seats: unlimited
  • Custom fields: 5 Summary + 5 Details + 10 Custom per entity
  • Storage: 2 000 MB / user
Choose Extended

Pro

$15 / user / month
10× the Starter, priority support.
  • Contacts / companies / deals: 50 000 each
  • Pipelines: 15
  • Seats: unlimited
  • Custom fields: 5 Summary + 5 Details + 10 Custom per entity
  • Storage: 10 000 MB / user
Choose Pro

Free with Ln2CRM Pro & Enterprise.

Activate one Starter seat per organization owner from your Ln2CRM account. Standalone crm2crm pricing is in the works for non-Ln2CRM teams.

See Ln2CRM pricing Activate from account
/ FAQ

Frequently asked.

Is crm2crm really free for Ln2CRM Pro and Enterprise users?
Yes. Each organization owner on a Pro or Enterprise Ln2CRM plan can activate one Starter seat on crm2crm at no additional cost. Activation takes a couple of clicks from your Ln2CRM account page.
What gets migrated from Pipedrive, exactly?
Pipelines and their stages, all custom field schemas, persons (with multi-email and multi-phone), organizations, deals (value, currency, weighted value, stage, won/lost time), notes (with their pinning state), and activities (tasks, calls, emails, meetings, with type and due date). All custom field values are mapped through the schema migration step.
How long does migration take?
Pipedrive limits API calls to ~80 requests every 2 seconds, so timing scales with your dataset. A workspace of ~10,000 deals usually finishes in 20–40 minutes. The job runs in the background — close the tab and come back later, the progress is durable.
Will running migration twice duplicate data?
No. Every Pipedrive ID we import is recorded in a mapping table. Re-running the job updates existing records instead of creating new ones — safe to re-trigger if you imported a snapshot and want to refresh.
Can I try migration on a small slice before committing?
Yes — use Test mode. It pulls the 10 newest deals plus only their related persons, organizations, notes, and activities. The slice is referentially intact (every deal has its company, every note has its deal), so you can see how the data looks in crm2crm before running the full sync.
Does crm2crm work without Ln2CRM?
Technically yes — it's a full standalone CRM. But during this preview period, we only offer it bundled with Ln2CRM Pro/Enterprise. Standalone pricing is on the roadmap.
Where does my data live?
On EU infrastructure (Hetzner Helsinki), in an isolated workspace tied to your Ln2CRM organization. Backups are automated. Any OAuth tokens and LLM API keys you connect are AES-GCM encrypted at rest.
Do AI features cost extra?
No per-call fee from us. You bring your own LLM key (OpenAI, Anthropic, or Groq) and pay the provider directly at their list price — no markup, no resale margin. A workspace admin can also share one key for everyone instead of each user adding their own.
What does the Claude Desktop / MCP integration actually let me do?
Paste your CRM API key into Claude Desktop's MCP config (snippet provided in Settings → Integrations) and you can ask Claude things like "show overdue tasks of mine", "find Org Acme and run an AI Overview", "mark activity #2082 done", "move deal Parler to Negotiations". 28 tools cover most read & write actions — persons, deals, organizations, activities, inbox, notes, custom fields, lead scoring.
How does AI lead scoring work?
Pure Python math against a workspace rubric you control (ICP fit, timing & intent, reachability, red flags). The LLM only writes a 2–3 sentence human-readable reason — it never picks the number. Means the same lead always gets the same score, and you can audit which criteria fired. Includes built-in red-flag heuristics for job-seekers ("open to work"), freelancers, and entry-level titles, plus a competitor cap (admins configure keywords → competitor leads hard-capped at score ≤ 30).
What if I want to leave?
Export everything via the API or as a CSV at any time, then delete your workspace from Settings → Trash → Purge. We do not lock data in.

Ready to ditch the second CRM bill?

Upgrade to Ln2CRM Pro and crm2crm activates the moment your invoice clears.

See pricing Talk to us